It’s a small, but extremely connected world. It certainly is in relation to the access you have to information from all over the planet as well as the ability to connect with business leaders and important decision makers from every part of the world. And this is never more apparent than in the global business, which covers any company or organisation that operates outside of its home country.

As the complexity of global commerce and trade become more complex, companies big and small must make sure they are prepared to meet these new challenges. This means understanding the nuances, politics and implications of international business, and knowing how to collaborate with colleagues and partners in countries with different cultures than their own.

The undergraduate Journal of Global Business and Trade JGBT, also known as JGBT contains articles, reports and observations that are relevant to global business. It’s also an official publication of the Consortium for Undergraduate International Business Education (CUIBE).

Whether you are a business owner who is thinking of entering global markets or simply want to ensure your team is prepared to take on the world, it’s essential to know the impact of cultural differences on the success of your business abroad. It is essential to understand the customs, holidays and social norms that are common in the different cultures that you will encounter when conducting global business. It’s an excellent way to improve your “export IQ.” It’s also helpful to know how to interact with business associates from other countries. For example diverse cultures have different views on personal space and greetings.

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